Olympic Eyewear, a wholesale sunglasses specialist, offers helpful advice and tips to retailers selling sunglasses. They understand that profits are the bottom line and to help boost these revenues, they recommend:

• Rotation – Rotating stock regularly is important. Retailers should focus on new product launches or sunglasses that require a dominant display, keeping gender and age groups separated and neatly organized. Organization should include subtypes by style, as this is proven to help generate more revenues. Mixing and matching too many categories makes a display look messy and unorganized, which is proven to be a big turnoff for customers. People will walk around displays to find a certain style, so it’s important they be grouped accordingly for easy display options. Stock should be rotated regularly, as often as every three weeks to a month. Countertop displays are an excellent option as they allow customers to easily spin units and look at all types of models, ultimately taking up less floor space for retailers.
• Websites – Sunglasses are popular selling accessories online. Companies need to have a professional website that allows customers to easily view sunglasses’ descriptions and pictures. Consider having websites that easily allow stock items to rotate, as this will save money down the road on expensive programming fees.
• Attention Grabbers – Attention grabbing signs are a great way to generate interest, especially for sunglasses kiosks, as these can easily pass customers by in crowded areas. Successful marketing strategies include highlighting low price items in bold, large fonts. Sales should be in larger fonts and if something is buy one and get another pair at a discount price, the lower of the two prices should always be highlighted to grab a passerby’s attention. Sales and marketing experts agree that the human brain processes the lower number first, which is why it’s an important sales-grabbing technique.
• Numbers – Companies should keep detailed books about rotation related to revenues. While many companies start out with trial and error experiments, it’s important for companies to keep track of selling trends. Some products may move better when on sale, compared to others, while some products may be seasonal best sellers. Additionally, some products placed at eye-level are more popular sellers when compared to other display locations.
• Plans – Having a business plan in place is vital to a successful business operation. This includes regular planning and tracking, as well as inventory of day-to-day sales operations and figures.
• Prices – Instead of entering into pricing wars, small businesses should conduct a competitive analysis and have price elasticity. Olympic Eyewear can offer recommendations for competitive average selling prices, but as with any product, it’s important for businesses to highlight branding, quality and value when selling designer wholesale sunglasses.

Olympic Eyewear specializes in selling wholesale D&G sunglasses, including designer wholesale sunglasses brands. D&G stands for Dolce & Gabbana, the high-end Italian fashion empire, started by the now powerhouse couple Domenico Dolce and Stefano Gabbana. Presented to the public in 1985, and inspired by Anna Magnani and Sophia Loren, this brand has been iconic to the fashion industry since they opened their first store in 1986.

Once popular for designing swimming costumes and underwear, in the late 1980s Dolce & Gabbana began exporting products to the U.S., Japan and other countries. In 1992 they introduced their first perfume and by 1996 they won an Oscar for the best male fragrance. By the late 1990s, Dolce & Gabbana’s sales were approximately $500 million. By 2003, this number had increased to a staggering $633.2 million.

The Dolce&Gabbana brand (without spaces) offers luxury items that are timeless, including eyewear, sunglasses, watches and purses. In fact, in 2010 Madonna did a joint venture with Dolce&Gabbana for a new series of sunglasses – MDG. Seductive, timeless Scarlett Johansson introduced their makeup line in April 2009. They also offer both men’s and women’s fragrances, including the bestseller The One.

D & G is a casual line with urban influence and inspiration. They attempt to be trendsetters instead of simply following the latest fashions. They sell watches and clothing, as well as more high-energy lines. Their trademarks include corsets and bra fastenings as clothing, printed coats and gangster-style pinstripe suits. Their female ads are always classic black and white advertisements in high-end fashion magazines.

Dolce & Gabbana is known for animal prints as well as a select style of controversial advertising campaigns, including a 2007 ad that highlighted models holding knives. In fact, Spain and Italy actually banned an advertisement of a woman’s body being held down by a man, which Dolce & Gabbana claimed was to highlight the products the model was wearing. Debonair Magazine followed suit, dubbing the advertisement “a glorification of gang rape.” It was then declared “one of the most controversial advertisements in fashion history.”

Cult followers of Dolce & Gabbana include Hollywood heavyweights, such as Madonna, the Beckhams and even Sophia Loren. Dolce & Gabbana strives to celebrate the beautiful curves of women’s bodies, a homage to this sultry style that gripped Italy in the late 1980s. Now, the number one fashion designer for Hollywood, they have evolved into a ready-to-wear company and are among the most popular and financially stable fashion moguls worldwide.

If you are a sunglasses retailer you will soon start to notice a rise in the number of sunglasses sales as spring approaches full bloom and the weather gets increasingly warmer. More people will be getting sunglasses in the coming weeks and months because of the warmer weather; they will be spending more time outdoors and for longer periods, where it is sunnier. However probably not many of these customers will be thinking about the level of UV radiation they are exposed to during our spring season.

In North America, UV radiation, is in fact highest in late spring to early summer. While people tend to think of needing sunglasses for extra special conditions such as a day at the beach during the hottest days of summer, or boating on the water in glare conditions, UV radiation is possible wherever and whenever there is sunlight, whether it is bright or cloudy, which means that sunglasses are advisable year-round.

In any event, as the season warms up, make sure you have your stock of sunglasses to showcase the year’s latest sunglasses trends. Keep your ware in a location in your store where customers see them quickly and easily. On your countertop near the cash register is a good place; a standing rack on the floor in view of the entrance is also good.

Olympic Eyewear carries many discount designer brands like DG Sunglasses, X-Loop Sunglasses, and Locs Sunglasses with popular styles like aviators, cat-eye shapes, and wayfarer sunglasses.Keep a variety of styles to suit your customer’s varied tastes and be ready for spring!

Good news for fashion forward individuals! You don’t have to spend thousands of dollars to get the look of expensive brands.  For instance, you can purchase wholesale designer sunglasses that carry the same style as the hottest brands such as Ray Ban, Oakley, Lacoste, Gucci, Prada or Chanel. These brands cost upwards of $100, with some priced at a thousand or more. These designer sunglasses may be worlds away from your budget.

You can try saving up for a pair but that may put a strain on your pockets. Or, you can buy wholesale sunglasses by the dozen and enjoy the style but not the expense. What’s important is that you know that the cheap wholesale sunglasses you are buying are indeed great bargains. The sunglasses from Olympic Eyewear offer UV protection, as well as durability.

Wholesale sunglasses, as well as wholesale sunglasses cases, are not just the fashion-conscious, but also for enterprising individuals who want to sell sunglasses as a business. Here are some of the reasons why Olympic Eyewear is an excellent choice if you want to buy wholesale sunglasses:

-  Affordable style. Olympic Eyewear offers the latest trends with the best prices. Since you are buying sunglasses in bulk, you can enjoy a great profit margin if you are selling these. Olympic Eyewear offers X-loop sunglasses, wayfarer sunglasses, D&G sunglasses and more. If you simply want to wear these sunglasses for you or your family, you can also buy assorted models in packaged dozens.

-  Great income potential. With wholesale sunglasses, you don’t just save money, you can also earn money.  Not only are sunglasses sold at low prices, you can also enjoy additional discounts. You can enjoy as much as 20% (for purchases over $5,000). This means additional mark-ups to improve your business profits. Sunglasses can be sold not just in your store, but also in fairs, flea markets and bazaars. Especially in this economy, people are looking for ways to save and you are offering a fantastic product at highly affordable prices.

-  Wide selection. Olympic  Eyewear offers a wide variety of models, styles and colors. New offerings are provided each season while popular models are kept in stock. The sunglasses collection continually grows and is updated. There are over a thousand styles, not just for sunglasses, but also accessories. Olympic Eyewear takes pride in the quality of their creations. Care is given not just in designing the sunglasses, but also in how it is packaged attractively.

-  Convenience. Buying through the website is as easy as 1, 2, 3. You can keep an account that records past orders so you don’t have to search for those that turned out to be popular and you want to reorder. You can respond quickly to the demands of your clientele. Even for individual buyers, you can easily browse the website, where models are categorized by style and latest arrivals. Only those items in stock are displayed in the website, so you don’t waste time on making and revising orders.

You can try to imitate your favorite celebrity’s look. Wouldn’t it be cool to have J-Lo’s sexy diva style down pat. Or Victoria Beckham’s posh style down to a T. For men, there’s the casual cool of Usher or the effortless looks of Brad Pitt. There are also stars that pull off the quirky look like Lady Gaga. But you will never look like a celebrity until you learn to rock it like a superstar with designer sunglasses.

Sunglasses are a necessary accessory for celebrities. They add to the celebrity’s mystique. A nice pair also ups the coolness factor. In fact, there are some celebrities that have their own line or brand of sunglasses. Some examples of celebrities with their line of sunglasses would be Paris Hilton, Jennifer Lopez, Jessica Simpson, Sean Combs and even American Idol’s Randy Jackson. The good news is you don’t have to break your budget to get your favorite celebrity’s look – you can get designer sunglasses wholesale from Olympic Eyewear.

Of course, styles come and go so you need to update your look regularly. It is also important to make sure that your chosen look suits you – your personality, sense of style, as well as occasion. Sunglasses should serve as a frame for your face, to hide its imperfections and highlight its assets.

Some popular celebrity styles include:

Rectangular. This square-ish shape provides enough angles to make a face more interesting. The angular frame, usually coupled with two-toned lenses, adds superstar quality. This suits round faces since the angles of the frame “sharpen” the rounded areas of the face. The rectangular shape also makes the face look thinner. Katie Holmes is usually seen sporting a pair of rectangular sunglasses, making her look clean-cut yet dainty.

Cat Eye. This exudes a modern-retro chic that flatters all face shapes and is actually one of the hottest trends in 2013. These horn-rimmed frames flare at the outer edges. These suit celebrities such as Rihanna, Anne Hathaway and Scarlett Johansson because these add to the feminine silhouette of the face. You can look for wholesale designer sunglasses that have the cat eye frame, especially if you have a square, round or triangular face shape. Cat Eye sunglasses may also be embellished with rhinestones, gems and crystals to add to the “bling” factor.

Classic square. Almost everyone, celebrity or not, can pull of this look. Take Taylor Momsen or Pippa Middleton who wear this frame type to perfection. This frame is ideal for those with high cheekbones and long, oval faces. The great thing about square sunglasses at wholesale is that it can be worn for a variety of occasions. Like celebrities, you can wear this for a day at the beach, casual shopping outings or outdoor parties.

Round frames. Make like Lady Gaga or Elton John and sport over-sized round shades so that you can exude rock-star flair. This will suit you best, especially if you have a square-shaped face.

Geeky matte-frames. Get geek chic like Toby McGuire, Justin Timberlake, Johnny Depp or Zooey Deschannel.  You can go for black matte, non-shiny frame that looks cool whether you’re in jeans or in casual wear.  If matte black is not your thing, you can add a punch of color with purple, blue, green or red geek frames.

Aviators. Popularized by “Top Gun” Tom Cruise, this timeless style continues to look hot and you can rock a pair of aviator shades , especially one with mirrored lenses. Aviators suit heart-shaped and square faces, and of course, oval faces. Those with round faces can also wear aviators but should look for wholesale designer sunglasses that have straighter edges.

Playful and quirky. Sunglasses show personality and flair, which celebrities have in spades. You can try funky retro shades (that are small and round), patterned (with polka dots, animal prints or the pattern of your choice), or bamboo designed sunglasses. You can also go for sunglasses with quirky shapes – diamond-shaped, heart-shaped or even butterfly-shaped.

Sunglasses give men a sense of style. The right sunglasses can lend a sense of mystique, attraction and ruggedness to any man’s sense of style. However, the wrong pair of sunglasses can make a man appear nerdy and feminine. Selecting the right type of sunglasses for men can be tricky and is a delicate balance. Olympic Eyewear specializes in carrying a wide range of men’s sunglasses, including Biohazard sunglasses, Locs sunglasses and X-Loop sunglasses, to name a few.

When selecting men’s sunglasses, consider the following:

• Large, big lenses help balance out men’s facial structures when compared to narrow, feminine sunglasses.
• Long temple arms keep sunglasses at the perfect distance from facial features.
• Determining facial shape can also help select which types of sunglasses can highlight facial features and tone down less desirable features.
• Defined, sharp styles help add “pop” to muted, soft features. Adding angles and lines can actually bring definition to non-angular faces.
• Frame size should compliment the height and width of one’s face. Wearing shorter, wide shapes makes facial features appear longer and slimmer. Frames with added height can help balance a high forehead or long face.
• Lifestyle is a big factor when determining sunglasses types. For outdoor enthusiasts, sport-wrap sunglasses are ideal for activities that address more athletic pursuits.
• Glare reduction with polarized lenses is especially important. Men tend to be harder on sunglasses, so opting for Trivex or Polycarbonate lenses offer better protection against shattering. One-hundred-percent UV protection is also highly recommended, reducing the damaging sunrays that cause permanent damage. UVA and UVB protection is especially important if sunglasses are worn for outdoor activities.
• Celebrity impact is also important. For example, John Lennon’s iconic teashade-style frames forever defined his celebrity look and James Dean’s Wayfarer styles became iconic with cool, 1950’s style. Gradient lenses have gained in popularity since Jamie Foxx and round, metal frames have been popular thanks to the efforts of Usher’s distinct style.
• Lens color is also an important consideration. Black and gray lenses don’t alter perception, but blue and red may affect the vividness of colors. Green shades are neutral and do not distort color shades.
• Features are also something to take into consideration, such as scratch-resistant coatings, lightweight sunglasses, shatterproof lenses, bendable glasses and eye protection.

Olympic Eyewear strives to provide the latest information about sunglasses trends for both men and women.

Olympic Eyewear is a wholesale sunglasses company that offers a number of name brand sunglasses, including Chopper sunglasses, DG sunglasses, Locs sunglasses, VG sunglasses, Wayfarer sunglasses and X-Loop sunglasses, to name a few.

Olympic Eyewear understands that sunglasses are an all-important accessory and a necessary accompaniment to any outfit. What are the latest trends this upcoming season?

• Black and White – These classic color pairings were never so hot, and they never looked so good together. The saying that opposites attract is not only true, but also simply smoldering this season.
• See Through – Clear bags, shoes and accessories are hot. Not only do they match any color scheme, making them extremely versatile, they are the must-have accessories of the season.
• Fringes – The latest fashion forward trend involves fringes, albeit it on clothes, skirts, bracelets or necklaces.
• Roman Inspired Trends – Gladiator-style sandals with sexy lace ups are very popular this season, highlighting boot and shoe trends on the runways. Not only do these make women’s legs look ultra sexy, they add a glimpse of cutout details that are sophisticated, highlighting bare glimpses of tanned skin.
• Metals – Bold silver and gold jewelry is making a huge comeback. Instead of being overly accessorized and adorned, the trend is to have minimal jewelry that makes a lively statement.
• Bohemian Styles – This carefree, relaxed bohemian-style is popular, influencing soft wavy curls, sophisticated peasant-style tops, comfortable jackets, relaxed pants and trendy, elongated earrings. Gypsy-style hairpieces and scarves are also the must-have Bohemian accessory of the season.
• Boxy – The latest handbag trend is boxy shapes, which are ideal for chic totes and market shopping.
• Heel Trends – Instead of uncomfortable, ultra-thin stiletto heels, this season is seeing a new trend: re-imagined, funky heels. These stacked heels come in a wide variety of sizes and shapes, making shoes look simply darling and unique.
• Oversized Sunglasses – This is the season’s “it” trend. Oversized sunglasses are appearing on runways worldwide, making a distinctive statement that oozes sophisticated glamour and tasteful style.
• Chunky Accessories – The latest jewelry accessories – including rings, bangles, bracelets, necklaces and earrings – include chunky, unique styles that simply add the classiest accessory statement to any outfit.
• Belts – The must-have seasonal trend is the cinched belt, ideal for dresses, skirts, shirtdresses and pants. This belt not only accentuates smaller waists, but it adds the perfect detail to any outfit.

This year is seeing new sunglasses trends, gracing the red carpets and runaways across the world. Olympic Eyewear strives to keep customers updated about the very latest sunglasses styles.

The top 2013 trends include the following:

1. Round Sunglasses – Oversized, round sunglasses are the latest trend. Whether they’re small, medium or large, all sizes are popular this season.
2. Decorated Sunglasses – Sunglasses that are adorned with rhinestones, shapes and cutouts are extremely popular, adding a special touch of something unique and special to any outfit.
3. Floral – Floral fabrics and clothing are huge this upcoming spring, as incorporating these details into sunglasses adds a delightful, feminine touch to any outfit.
4. Bold – Bold designs, stripes and colors are not only popular for all types of accessories this season, but incorporating this trend into sunglasses makes an outfit cohesive, trendy and vibrant.
5. Colorful – Just as with the 1980s adding a touch of eye-popping color to lenses, this season is no exception. Popular clothing shades include hot pinks, lemon yellows, seafoam greens and blue, and these eye-popping colors don’t simply extend to clothing, but are also being incorporated into accessories and sunglasses’ lenses.
6. Mirrored – Mirrored lenses come in a variety of colors, ranging from blacks, browns, purples and greens to yellows. These reflector-style lenses are the latest trend for today’s modern, hip, sophisticated woman.
7. Oversized – Popular trends include oversized sunglasses, reminiscent of the timeless fashion icon, Jackie Onassis. This season takes these oversized glasses a step further, incorporating unique geometric shapes into the lenses. These dynamic silhouettes are eye-catching, memorable and extremely tasteful.
8. Decorations – Metallic embellishments are the latest addition to this spring’s trends. Even if the embellishments are minimal and tasteful or bold and oversized, this look is memorable and iconic.
9. Colored Sunglasses – Greens are extremely popular this season and this color is being incorporated into sunglasses, which lends a super sleep look to any outfit.
10. Cat Eye Sunglasses – Cat-Eye trends are exceptionally popular this season. They compliment many facial shapes and draw the eyes upward, lending a very sophisticated look to any outfit.

Olympic Eyewear offers a number of wholesale sunglasses brands, including X-Loop sunglasses, Biohazard Sunglasses, DG sunglasses, VF sunglasses and Wayfarer sunglasses.

Thinking about selling designer wholesale sunglasses to earn extra cash? It’s easy to do as an independent vendor, as long as you have the appropriate legal paperwork for your enterprise. Your options are really limitless as far as where and how you could sell your sunglasses.

Street fairs, festivals, craft fairs, and even flea markets are fun and exciting community-oriented places where you could sell your sunglasses. These kinds of events quickly draw crowds of people out of their homes to take in the festivities or peruse the interesting items that vendors have for sale. Sunglasses are a popular sale item always in demand! All you need is an assortment of high quality wholesale sunglasses, a great set-up and you are good to go!

If you mainly sell other kinds of items, your sunglasses may make a great addition to your stock. Alternatively, sunglasses may be your feature product or your only ware.

Either way, pay attention to presentation! First impressions not only make a difference, they can either pull or repel potential customers. Make sure your stall, tent, or booth area is clean and inviting. If you are using a typical vending table, cover it with a clean, attractive cloth. Choose a standing sunglasses display rack or a tabletop one depending on what is best for your vending area. Decorating the table with simple table décor or draping light fabric or lamps around your tent may be a nice touch and give an aura of fineness to your sunglasses.

You may also elect to be a vendor at your local health or fitness community event as part of a fundraiser, or for personal profit.

Another option is to become a local wholesale sunglasses distributor working with retailers in your area. Approach the retailers who do not sell sunglasses and see if they are interested. Strike a bargain so that you both profit comfortably – 50/50 or 60/40 – whatever feels good to both parties; then place a display rack in their store where it is immediately visible to customers.

Whatever you decide to do, selling sunglasses can be quite lucrative if you have the right attitude. Purchase bulk sunglasses at Olympic Eyewear at wholesale prices and resell anywhere around the current market price for discount designer models.

Designer sunglasses shouldn’t cost you an arm and a leg. With websites such as Olympic Eyewear, you can actually enjoy having a wide collection of sunglasses that suits your many looks and styles. We provide wholesale designer sunglasses for the newest fashions (you can even go Gangnam style, if you want!).

However, buying cheap sunglasses in bulk does not mean that won’t have standards. Of course, there are still some considerations you have to make when making your choice.

-  Need. As they say, “different strokes for different folks”. Or, make that, “different shades for different occasions”. When choosing your sunglasses, consider where you’ll be using these. There are sunglasses for biking, ski goggles and polarized sunglasses for outdoor activities. Various needs will mean various requirements. For instance, if you want something for biking, you should get a pair of wraparound sunglasses that will stay put without fogging the lenses up. If you want a pair you can take with you for fishing trips, sunglasses with polarized lenses allow better clarity, especially when you’re looking right at the water to try to find your biggest catch yet. Of course, you will also need a pair for your everyday activities, such as driving to and fro or jogging at the park. With the savings you can enjoy, you can even try to have a pair for various occasions. There are also sunglasses for kids.

-  Value for money. Go for a balance between quality (workmanship and durability) and price.  If you are thinking of doing this as a business, a balance between quality and price will mean happy customers (who will hopefully buy again!) and profit for you. Getting wholesale designer glasses will mean you can offer great value for money for you and your clients.

-  The latest styles. Olympic Eyewear regularly comes out with the latest styles so that you are never out of fashion. With the many choices that are available, you can select the classic form (such as the aviator sunglasses or the wayfarer sunglasses). You can also go for the whimsical (with Hello Kitty designs, polka dot frames, rhinestone studs) or the modern laser embellishments. The frame choices range from metal to plastic with a wide range of colors and designs. Go “rawr!” with animal print frames or fashion forward with x-loop sunglasses.

-  Protection. Of course, the main reason why you get sunglasses is to protect your eyes from the sun and the other elements.  Look for:

• Light protection. Various colored lenses will filter a certain percentage of the light. Your choice will depend on where you plan to use the pair – in bright light conditions or in overcast, cloudy light. There are also photochromic lenses that react to the amount of light present so that it provides just the right amount of light protection you need.
• UV Protection. UV stands for ultraviolet. These UV rays are very harmful to the eyes. Prolonged exposure is pointed as one of the reasons for eye conditions such as macular degeneration, cataracts or even cancer of the skin in the eye area.
• Vision enhancement. The color of the lens will also help in enhancing clarity, depending on a particular light condition. For instance, brown lenses improve contrast while yellow lenses improve depth perception.