Olympic Eyewear, a wholesale sunglasses specialist, offers helpful advice and tips to retailers selling sunglasses. They understand that profits are the bottom line and to help boost these revenues, they recommend:

• Rotation – Rotating stock regularly is important. Retailers should focus on new product launches or sunglasses that require a dominant display, keeping gender and age groups separated and neatly organized. Organization should include subtypes by style, as this is proven to help generate more revenues. Mixing and matching too many categories makes a display look messy and unorganized, which is proven to be a big turnoff for customers. People will walk around displays to find a certain style, so it’s important they be grouped accordingly for easy display options. Stock should be rotated regularly, as often as every three weeks to a month. Countertop displays are an excellent option as they allow customers to easily spin units and look at all types of models, ultimately taking up less floor space for retailers.
• Websites – Sunglasses are popular selling accessories online. Companies need to have a professional website that allows customers to easily view sunglasses’ descriptions and pictures. Consider having websites that easily allow stock items to rotate, as this will save money down the road on expensive programming fees.
• Attention Grabbers – Attention grabbing signs are a great way to generate interest, especially for sunglasses kiosks, as these can easily pass customers by in crowded areas. Successful marketing strategies include highlighting low price items in bold, large fonts. Sales should be in larger fonts and if something is buy one and get another pair at a discount price, the lower of the two prices should always be highlighted to grab a passerby’s attention. Sales and marketing experts agree that the human brain processes the lower number first, which is why it’s an important sales-grabbing technique.
• Numbers – Companies should keep detailed books about rotation related to revenues. While many companies start out with trial and error experiments, it’s important for companies to keep track of selling trends. Some products may move better when on sale, compared to others, while some products may be seasonal best sellers. Additionally, some products placed at eye-level are more popular sellers when compared to other display locations.
• Plans – Having a business plan in place is vital to a successful business operation. This includes regular planning and tracking, as well as inventory of day-to-day sales operations and figures.
• Prices – Instead of entering into pricing wars, small businesses should conduct a competitive analysis and have price elasticity. Olympic Eyewear can offer recommendations for competitive average selling prices, but as with any product, it’s important for businesses to highlight branding, quality and value when selling designer wholesale sunglasses.

Eye doctors will be the first to tell you that it’s not necessary to spend a lot of money on proper eye protection. The same goes for high-quality fashion – designer wholesale sunglasses are made to give you the looks you want without the high cost. The thing that should concern you the most when it comes to purchasing sunglasses, however, are the quality of protection from UV radiation. You need to make sure your sunglasses meet national UV standards for eye protection.

The other important factor to consider is the purpose you intend to use your sunglasses for. Are you looking for something to block out the glare when you play tennis, or are you planning a beach trip or an angling adventure on the water? Do you want them primarily for a fashion accessory? Purpose makes a difference since sunglasses models are made tailored towards certain lifestyles – sports glasses for example are ideal for recreationists, while polarized glasses are a must for fishermen.

Consider also the color of your lens. Especially if you are shopping for performance sunglasses. The color of your lens, while they don’t affect the quality of UV protection, or polarization, can add or take away from your color perception, contrast and clarity.

In terms of size, style is not the only thing to consider – the more surface area your shades cover, the greater level of UV protection it offers. Wraparound glasses with lens extending to the sides of the shades are ideal because the block light coming in at the sides of your face.

Olympic Eyewear has a broad variety of sunglasses for all types of people – with popular discount brands like DG Sunglasses, X-Loop Sunglasses and Biohazard Sunglasses.

Good news for fashion forward individuals! You don’t have to spend thousands of dollars to get the look of expensive brands.  For instance, you can purchase wholesale designer sunglasses that carry the same style as the hottest brands such as Ray Ban, Oakley, Lacoste, Gucci, Prada or Chanel. These brands cost upwards of $100, with some priced at a thousand or more. These designer sunglasses may be worlds away from your budget.

You can try saving up for a pair but that may put a strain on your pockets. Or, you can buy wholesale sunglasses by the dozen and enjoy the style but not the expense. What’s important is that you know that the cheap wholesale sunglasses you are buying are indeed great bargains. The sunglasses from Olympic Eyewear offer UV protection, as well as durability.

Wholesale sunglasses, as well as wholesale sunglasses cases, are not just the fashion-conscious, but also for enterprising individuals who want to sell sunglasses as a business. Here are some of the reasons why Olympic Eyewear is an excellent choice if you want to buy wholesale sunglasses:

-  Affordable style. Olympic Eyewear offers the latest trends with the best prices. Since you are buying sunglasses in bulk, you can enjoy a great profit margin if you are selling these. Olympic Eyewear offers X-loop sunglasses, wayfarer sunglasses, D&G sunglasses and more. If you simply want to wear these sunglasses for you or your family, you can also buy assorted models in packaged dozens.

-  Great income potential. With wholesale sunglasses, you don’t just save money, you can also earn money.  Not only are sunglasses sold at low prices, you can also enjoy additional discounts. You can enjoy as much as 20% (for purchases over $5,000). This means additional mark-ups to improve your business profits. Sunglasses can be sold not just in your store, but also in fairs, flea markets and bazaars. Especially in this economy, people are looking for ways to save and you are offering a fantastic product at highly affordable prices.

-  Wide selection. Olympic  Eyewear offers a wide variety of models, styles and colors. New offerings are provided each season while popular models are kept in stock. The sunglasses collection continually grows and is updated. There are over a thousand styles, not just for sunglasses, but also accessories. Olympic Eyewear takes pride in the quality of their creations. Care is given not just in designing the sunglasses, but also in how it is packaged attractively.

-  Convenience. Buying through the website is as easy as 1, 2, 3. You can keep an account that records past orders so you don’t have to search for those that turned out to be popular and you want to reorder. You can respond quickly to the demands of your clientele. Even for individual buyers, you can easily browse the website, where models are categorized by style and latest arrivals. Only those items in stock are displayed in the website, so you don’t waste time on making and revising orders.

The latest popular sunglasses styles to grace celebrity faces include chunky, bold and eye-catching trends. Olympic Eyewear specializes in selling sunglasses in bulk, making them more affordable for retailers to purchase designer wholesale sunglasses.

The latest hip shades go with all fashions, including skinny jeans, off the shoulder blouses, soft wavy hair, trendy accessories, leopard prints, zebra stripes and even pheasant-style dresses.

• Sunglasses have gone hip and popular trends include big, oversized shapes, including the latest “O” shapes. This is often associated with Mary-Kate and Ashley Olsen, which actually help highlight their delicate features. This iconic frame pays homage to the late Jackie Kennedy Onassis, a great fashion icon that revolutionized the fashion industry.
• Cats Eye sunglasses ooze a vintage charm, reminiscent of the 50’s. Celebrities dawning this popular trend include Kate Moss and Katy Perry.
• Classic aviator glasses are the latest trend this season, being donned by the likes of Katie Holmes, Jennifer Aniston and Elle Macpherson. Think “Top Gun” style meets sweet next-door girl looks. This style also looks amazing and hot on men, including Ryan Phillipee.
• Ray-Ban is a popular name brand; so popular in fact, stars like Rihanna rely on them for a signature, contemporary look. Other celebrities that favor this style include Zack Braff, Emma Stone, Amanda Seyfried, Zoe Saldana and Tiffani Thiessen.
• Oversized and glamorous designer styles are often associated with the likes of fashion designers including Jennifer Lopez, Victoria Beckham and Anna Wintour.
• Vintage princess styles are delicate, while making bold statements. This is a popular celebrity favorite of Nichole Richie, highlighting her whimsical, fair features.
• Bold, crazy trends, including Eiffel tower styles, bright colors, ice cream shades and even sunglasses chains are seen on the latest fashionable runaways.
• Small, medium and large style glasses are the latest celebrity trends, designed to compliment and fit a variety of facial shapes and features.
• Elijah Wood prefers the trendy, yet polished look of Barton Perreira sunglasses.
• Brad Pitt looks simply smoking in aviator style glasses that are tinted, with iconic detailing, which also includes Barton Perreira styles.
• Rimed styles, such as Wayfarers hybrid designs, are gorgeous on tan skin and compliment many shapes of faces, including Ashley Tisdale.
• Athletes prefer the look of Oakley sunglasses, boasting fit, fashion and full sport functionality. These are a favorite among Shaun White and other popular star-studded athletes.

Featuring a wide variety of name brand, classic celebrity sunglasses including D&G, Air Force, Manhattan, Nitrogen, VG, Virage and other popular brands, Olympic Eyewear’s spectacular prices are sure to stun runway dwellers, turn heads and create a glint of envy in fashionista’s eyes.

If you are a retailer, you are likely always looking for more ways to improve your business, your products, your marketing niche, or your revenue; and if you are here, you are likely considering selling designer wholesale sunglasses.

Sunglasses have many advantages – they are a commodity always in demand, and are worn by all kinds of people. They are quite profitable. Stores such as bike shops, sports shops, fashion stores, or any other store having to do with apparel, health, or fitness have a particular advantage. Customers frequenting these stores may have specific needs for sunglasses to go with their outfits, or to go with their sports or exercise gear. Indeed, sunglasses are so popular, that it really does not matter what kind of retailer you are.

A display rack will present your sunglasses in an organized, professional fashion and allow for easy browsing. Put it somewhere in clear sight, where every customer that walks through the door can see it. Consider a countertop display as well.

Olympic Eyewear is a prime manufacturer, importer, and distributor of designer wholesale sunglasses featuring high quality discount brands and models. We have a diverse selection of sunglasses to meet the diverse tastes of your consumers ranging from conservative styles to bold and flashy ones. Our models are made with durable material and UV protection that meets International standards. You will not be disappointed with our great prices and we ship worldwide as well as to military addresses. For larger orders, you can look forward to a great discount.

So one day a man gets into the seafood section of the market and tells the man at the counter, “Quick, wrap that fish and toss it over to me!” Puzzled, the fish vendor asks, “Why would I do such a thing?” and the man replied, “So I can tell my wife I caught it.”

Well, for avid fisherman, the thrill of fishing is not just about catching the fish. It’s enjoying the peace and quiet while waiting for a bite, the chance to sit back with a beer and wrestling and outmaneuvering the lured fish until you are able to reel it in.

Fishing (whether this be deep sea fishing, fly fishing, fresh water fishing, fishing the flats or pier fishing) is an all-consuming passion for some. If you are into fishing, you should remember this: always wear your sunglasses.  It’s as necessary as your fishing rod and other fishing implements.

Fishing involves a lot of setting up and waiting – all in the outdoors. This means extended exposure to the sunlight – and all its harmful rays that can damage the eyes. The damage from the sun not only comes from direct exposure, but also from the reflection of the sunlight by the water (which even intensifies the damage of the UV rays).

When looking for cheap wholesale sunglasses that you can take fishing, here are some things you should look for:

Protection. Check if the pair of cheap designer sunglasses provides UVA/UVB 400 protection to ensure that your eyes don’t get too exposed to the sun. Extended sun exposure can lead to eye conditions such as sunburn of the cornea, cataracts and macular degeneration.

Polarization. Polarized sunglasses can also help to ensure that you catch more fish!  With polarized sunglasses, you cut down on glare that gets in the way of your seeing things clearly. You don’t have to squint and strain your eyes and you can also see the fish, as well as other obstructions such as logs, rocks and stumps. You should also consider lenses that are equipped with a back surface anti-reflective coating, as this eliminates glare further by minimizing the light that is reflected away from the lens.

Wrap-around type. This provides unhampered peripheral vision. Choose sunglasses that don’t hamper your vision so that you can see other boats speeding by.  Wrap-around sunglasses also protect from wind burn and dust.

Fit and comfort. Your fishing sunglasses should be lightweight, and not pinch, especially on the sides and the bridge of the nose. Remember, you will spend hours wearing this outdoors. Another reason why fit is an important consideration is that you don’t want your sunglasses from slipping and sliding down your nose. They should provide a comfy and secure fit – not too tight but also not too lose.

Durability. Select a pair of designer wholesale sunglasses that will last you a long time, one that will not easily fade when exposed to salt-water and sweat. These should also have water and sweat repelling lenses so that the lenses don’t fog up and obstruct your sight. The sunglasses should also be able to float when dropped in the water.

Lens Color. Green lenses are not ideal for fishing, as they don’t make it easier for you to spot fish underwater. There simply isn’t enough contrast to do this. The lens color ideal for fishing would be:

-  Yellow or light brown lenses (for overcast days)
-  Dark brown lenses (for bright sunlight)
-  Copper lenses (for shallows fishing)
-  Gray lenses (for offshore angling)

You can also go for photochromic lenses that adjust with the brightness of the sunlight.

As holiday shopping season rapidly approaches, Halloween, Thanksgiving, Christmas and New Year’s Eve will soon be upon us. As retailers gear up for holiday fun and last minute shopping, Olympic Eyewear specializes in providing a number of sunglasses styles.

Even if a consumer does not live in a tropical paradise, where sunglasses are a must-have accessory year-round, there are a number of ways to slip in a trendy pair of sunglasses for a combination holiday gift.

Consider the following romantic whole sale sunglasses ideas:

• Perhaps the gifter has planned a Hawaiian winter holiday vacation. Is there any better gift than giving a delicious pair of sunglasses, which exude a popular tropical theme?
• Alternatively, Olympic Eyewear sells a variety of ski goggles. If someone is planning a ski or snowboarding excursion adventure, a pair of Virage Eyewear Ski Goggles is a must have accessory.
• Or maybe someone’s honey has longing for a motorcycle, dropping consistent hints about the Harley of a lifetime. Instead of finding a massive bow and decorating the driveway with this impressive bike, consider purchasing a pair of Choppers sunglasses, a must-have accessory for any biker or biking enthusiast. Safely tuck the Harley in the garage and your loved one will be thrilled with this amazing matched gift set.
• Congratulations are in order, sir or mam. If a loved one has just completed Air Force training or aviator school, why not give the gift that will keep on giving through the years – a pair of authentic military-style sunglasses that will never go out of style.
• For the dedicated outdoor enthusiasts, gift-givers cannot go wrong with a pair of dynamite sports sunglasses. Designed to stand the test of time with a unique wrap-around protective style, these X-Loop sunglasses are sure to become an instant favorite sporting accessory.
• For a subtler gift approach, if someone has a surprise trip to New York planned, consider giving a mysterious, quizzical, yet extremely thoughtful gift – Manhattan-style sunglasses. Not only will it keep the gifted guessing, but will provide hours of teasing entertainment.
• For the inner entertainer the perfect gifts are DG sunglasses, a classic, stylish brand that brings out anyone’s inner J. Lo and Lady Gaga divas.
• The perfect gifts for avid readers, who are in need of a beautiful pair of reading glasses, are the U&ME Readers. Available in a variety of colors and styles, these trendy readers are anything but librarian-style.

Instead of being ill prepared this holiday season, retailers should begin stocking up on wholesale sunglasses. It is never too early to begin giving consumers creative holiday gift giving ideas!

Sunglasses are essential in protecting your eyes from the ever present–and ever dangerous–rays of the sun. But just as your eyes need to be cared for, so do your sunglasses. Not only will proper care ensure your sunglasses last longer, but it will also ensure that they completely protect your eyes.

The first step in maintaining your sunglasses is not to abuse them. Extreme conditions like a hot car can cause damage to the frames and the lenses. Certain lenses–polarized for example–can’t be exposed to water without damaging the protection. Make sure to read the owner’s manual for any special conditions. If you must subject your sunglasses to bad conditions, consider purchasing wholesale sunglasses by the dozen so that you’re never without a good pair.

If you need sunglasses for physical activities or sports, don’t wear your fancy designer sunglasses. They aren’t built to stay on your face during high energy activities and will end up either scratched or broken from a fall to the ground. Specialty sports brands like X-Loop sunglasses are more durable, snugly fitting, and block sunlight from all directions.

Also try to avoid putting your sunglasses on top of your head. While it’s very convenient, this habit covers your sunglasses in grease from your hair which needs to be cleaned off before using them again. This excessive cleaning will needlessly age your sunglasses. Putting your sunglasses on your head will also put pressure on the joints and even pull out your hair!

If you need a place to put your sunglasses, buy wholesale sunglasses cases. This will ensure you always have a safe storage place for your sunglasses. A hard case is best to protect your sunglasses anywhere, even in your pocket or purse. If a hard case isn’t suitable for your needs, consider a sunglasses holder for your neck.

Keeping your sunglasses clean is also essential to long term maintenance. Always use a cleaning liquid for your glasses; cleaning them while dry will cause the debris to scratch the lens surface. Using towels or other tough fabrics can also scratch your sunglasses. A soft cloth like microfiber will keep your sunglasses both scratch-free and clean.

Also regularly check the moving parts of your sunglasses–screws, nose pads, arms. Keep a mini eyeglass repair kit on hand so that you can repair anything you find is wrong.

Whether you purchase designer sunglasses or cheap sunglasses in bulk, you want to get the most out of them. These simple steps will make them last the longest.

Wayfarers are considered among some fashion critics to be the best sunglasses design ever made. Since they were first created by optical designer, Raymond Stegeman, in 1952 – wayfarers have come a long way, often appearing and disappearing in fashion trends throughout the decades.

Manufactured by Ray-Ban since 1956, along with the classic aviator model, wayfarers had a resurgence of popularity in the 1980s, largely due to their strategic placement in Hollywoodfilms and the resultant fame. In the years between 1982 and 1987, wayfarer sunglasses appeared in more than 60 movies and television shows each year. Especially after Tom Cruise debuted the shades in the movie Risky Business, wayfarer sales peaked rocket high numbers. Other popular movies that featured wayfarers were The Breakfast Club, Miami Vice, and Moonlighting. Musicians Billy Joel, Michael Jackson, and Madonna all wore them in the 1980s. By 1989, Ray-Ban had created over 40 models of wayfarers.

Wayfarers are a hot trend again in recent years, sported by the likes of Beyoncé, Paris Hilton, Kate Hudson, Kanye West, Bill Murray, Mark Zuckerberg, and others. Wayfarers are still an overwhelmingly top choice for 2012.

Since wayfarers’ domination of the fashion scene, the celebrated specs have been the product of many sunglasses design companies; these companies offer cheap wholesale sunglasses alternatives that allow wearers to get a little piece of the wayfarer action without paying mightily for it. Indeed, if there’s anything that our modern, industrial era has taught us, it’s that you don’t have to spend big bucks to enjoy the same trendsetter styles as many of these celebrities.

Olympic Eyewear offers wayfarer sunglasses at wholesale prices. The collection is diverse, with selections in classic black or white, or in assorted colors. There are also frames with funky patterns to choose from, as well as un-tinted, clear-lens wayfarers for that “cool nerd” look. Olympic Eyewear is committed to offering a smooth and enjoyable experience for its retail customers, and present several convenient options for bulk purchase.

Not all sunglasses are created equal. Sunglasses don’t simply shield your eyes from the sun. If you lead an active lifestyle and are always out in the sun, you can increase the level of your eye protection by going for polarized sunglasses. Polarized glasses get rid of glare more than conventional sunglasses can.

What Are Polarized Lenses?

Normal sunglasses provide you with a uniform decrease in the intensity of light. Polarized sunglasses protect you more effectively against glare.

Flat surfaces – the pavement, snow, glass sheets, bodies of water or sand – reflect the sun’s rays. Instead of being scattered in different directions, the light reflected from flat surfaces travel in a “more organized” manner, usually in a horizontal direction. This results in an increased intensity of light or glare.  What polarized lenses do is filter out this kind of light while allowing light that moves in a vertical direction.

When to Wear Polarized Sunglasses

Polarized sunglasses prevent headaches caused by glare. You also get to relax more and prevent straining your eyes since they are shielded from the glare.

Polarized sunglasses work best if you deal with flat surfaces and when you are outdoors. Enjoy polarized sunglasses while:
-  Fishing and boating. Since the sunglasses reduce the glare, you can easily see the fish under the water’s surface. You can also see underwater obstructions (such as sandbars and rocks) you may want to avoid.
-  At the beach. The sunglasses minimize the reflections both on the surf and the sand.
-  Driving. Save yourself from eyestrain caused by the light reflecting on the pavement and the hood of the car. You can easily see road signs and markings.

Outdoor sports enthusiasts, people who are sensitive to light, patients who just had cataract surgery and those whose situation cause them more than the usual exposure to bright light will also benefit from wearing polarized sunglasses.

Polarized sunglasses, though, will not work best when:
-  Driving using a car windshield that is already polarized. This will result in light and dark spots that may be visible in the windshield.
-  Skiing during icy conditions. Icy patches will not be easily visible when you wear polarized lenses since ice tend to reflect more light as compared to snow.
-  Looking at LCD displays. The screens of LCD televisions, cell phones and ATM machines will be difficult to read while wearing polarized sunglasses.

Are your sunglass lenses polarized?

To check whether your sunglasses are polarized, try this:
-  Look for a flat surface that can reflect light (i.e. mirror or car windshield).
-  Hold the sunglasses a few centimeters from your face while focusing on the surface.
-  Slowly rotate the sunglasses. If there is the same intensity of reflected light, the sunglasses you are holding don’t have polarized lenses.

Your eyes are valuable. So it is wise to ensure that you do get high-quality sunglasses. Settling for poor quality polarized sunglasses may provide you with a product that does not work as well as you might expect. Much better, if you can get brand-name sunglasses, since you are assured that the sunglasses will live up to the brand’s reliable standards. The good thing is that you can get sunglasses at wholesale prices and still not sacrifice the quality.

You can get wholesale sunglasses from reputable websites such as OlympicEyewear.com. This website provides quality but cheap sunglasses at bulk. When ordering polarized sunglasses in bulk, be sure that the sunglasses is clearly marked “polarized”.

Whether you are an athlete, an avid fisherman, an outdoor sports enthusiast or simply someone who wants to enjoy life without the discomfort caused by glare, a pair (or more) of polarized sunglasses should be part of your accessory arsenal.